Marketing Blog
How to use visual elements in marketing to transform viewers into engaged customers
Ever wonder why some ads, homepage banners or video thumbnails stop you in your tracks, while others you scroll past without a second glance? Today, we're uncovering one secret behind this marketing magic — eye flow. In this article, I'll share some tips on how to arrange visual elements to keep your audience engaged from start to finish. So, if you're ready to learn some marketing magic around graphic design and the use of visual elements, keep reading.
Unlock a Secret to Sustainable Sales Growth: Prioritize Customers Over Campaigns
Imagine turning every customer interaction into a stepping stone towards unwavering loyalty and business growth. Dive into this blog article to learn how to stop chasing the next sale and start building relationships that last. Discover four practical ways to make this pivotal change and watch as your business transforms from just another option to your customers' favorite choice.
Unlocking the Marketing Potential of Your Homepage Banner Image
Ever wondered if your homepage banner is just a pretty face in the crowd of online visuals? Or could it be the unsung hero of your marketing strategy, working tirelessly to convert visitors into customers?
In this article, we delve into the art and science of selecting a homepage banner image that does more than just sit there looking good. By the end, you’ll be equipped to create a banner that has customers saying “That’s exactly what I need.”
Do THIS to increase conversions on your website
You don’t want leave visitors to your website confused about what they need to do next. Yet that’s exactly what many boilerplate call-to-action buttons or statements do. In this article, we’ll explore the problem of a vague call to action. And how to craft a call-to-action that converts more website visitors into engaged customers.
Ditch Demographics: Discover the Power of Life Stage Marketing
Have you ever felt like your marketing efforts are missing the mark? Are you reaching the right people, but struggling to truly resonate with them? If so, you might be relying too heavily on traditional demographics like age and gender. And it might be time to start thinking about life stages and not ages when it comes to your marketing.
What can you learn from other companies’ $7 million ads?
Every year, companies spend millions of dollars to air one 30-second advertisement during the Big Game. While most of us as small business owners won’t be in a position to spend that kind of money, it’s worth exploring what we can learn from those ads … those that worked and those that didn’t.
Master the 3 Cs of Marketing to Ignite Your Impact (and Sales!)
Ever feel like your business is stuck in the “know” zone? People know you exist. Maybe even like you. But crickets chirp when it comes to buying? Today, I’m going to unveil the three marketing pieces you need to turn curious onlookers into customers.
Know, Buy, Tell: The Three Simple Purposes of Marketing
Ever feel confused by all the marketing buzzwords thrown around and the countless tactics you can use for your business? Not sure why you should use them? Or how they all fit together? Today, we’re going to simplify things and talk about the three primary purposes of marketing.
Ditch the Scattered Marketing Tactics: Know the “Purpose” of Your Marketing Efforts
Ever feel like your marketing plan is a thousand-piece puzzle scattered on the floor, with no edges in sight? Chances are you need to take this step to end the frustration.
Marketing Mistakes Happen
As much as we want to be perfect, marketing mistakes are going to happen. And while we tend to obsess over the mistake, it’s not that important. What’s important is how we respond to the mistakes. Today, I’m going to share three ways you can transform marketing mistakes into opportunities.
Ditch the Loyalty Programs: Drive Repeat Business Without the Chase
Most businesses chase loyalty with a one-size-fits-all approach, offering generic incentives and hoping it leads to repeat business. But what if I told you that loyalty takes time, isn’t always achievable, and sometimes, a different strategy is more effective?
5 Common SEO Mistakes Business Owners Make and How to Easily Fix Them
Have you ever found yourself toggling between H1, H2, or H3 tags on your website? Or perhaps uploading images without bothering to change anything? If so, you might be guilty of committing one of the five common SEO mistakes that could be hindering your website’s online visibility. In this article, you’ll learn what they are and why they matter. Plus, you’ll know how to fix them.
Unleashing the Power of "Sell the Hole, Not the Drill" in your Marketing
Want to increase the effectiveness of your marketing efforts? Need to sell more products or services? Learn how shifting your focus from Selling the Hole to Selling the Drill can be a game changer when it comes to business and marketing.
MARKETING POWER WORDS: Do "Free," "Limited" and "Bestseller" Still Pack a Punch in Marketing Copy?
In the ever-evolving world of marketing, some words wield tremendous influence. But can they stand the test of time? In this blog post, I'll dive into three of the most powerful words in marketing, whether they are still as impactful as they once were, and what you can do when using them in your marketing.
From Confusion to Conversion: How to Perfect Your Website and Marketing Copy
When your marketing copy confuses people, you lose people. They won’t stay on your website. And they won’t take action. In this article, I’ll share five ways you can eliminate confusion and inspire more people to take the next step.