Marketing Blog
How to use visual elements in marketing to transform viewers into engaged customers
Ever wonder why some ads, homepage banners or video thumbnails stop you in your tracks, while others you scroll past without a second glance? Today, we're uncovering one secret behind this marketing magic — eye flow. In this article, I'll share some tips on how to arrange visual elements to keep your audience engaged from start to finish. So, if you're ready to learn some marketing magic around graphic design and the use of visual elements, keep reading.
Do THIS to increase conversions on your website
You don’t want leave visitors to your website confused about what they need to do next. Yet that’s exactly what many boilerplate call-to-action buttons or statements do. In this article, we’ll explore the problem of a vague call to action. And how to craft a call-to-action that converts more website visitors into engaged customers.
Ditch Demographics: Discover the Power of Life Stage Marketing
Have you ever felt like your marketing efforts are missing the mark? Are you reaching the right people, but struggling to truly resonate with them? If so, you might be relying too heavily on traditional demographics like age and gender. And it might be time to start thinking about life stages and not ages when it comes to your marketing.
Master the 3 Cs of Marketing to Ignite Your Impact (and Sales!)
Ever feel like your business is stuck in the “know” zone? People know you exist. Maybe even like you. But crickets chirp when it comes to buying? Today, I’m going to unveil the three marketing pieces you need to turn curious onlookers into customers.
5 Common SEO Mistakes Business Owners Make and How to Easily Fix Them
Have you ever found yourself toggling between H1, H2, or H3 tags on your website? Or perhaps uploading images without bothering to change anything? If so, you might be guilty of committing one of the five common SEO mistakes that could be hindering your website’s online visibility. In this article, you’ll learn what they are and why they matter. Plus, you’ll know how to fix them.