Marketing Blog
Unlock a Secret to Sustainable Sales Growth: Prioritize Customers Over Campaigns
Imagine turning every customer interaction into a stepping stone towards unwavering loyalty and business growth. Dive into this blog article to learn how to stop chasing the next sale and start building relationships that last. Discover four practical ways to make this pivotal change and watch as your business transforms from just another option to your customers' favorite choice.
Ditch Demographics: Discover the Power of Life Stage Marketing
Have you ever felt like your marketing efforts are missing the mark? Are you reaching the right people, but struggling to truly resonate with them? If so, you might be relying too heavily on traditional demographics like age and gender. And it might be time to start thinking about life stages and not ages when it comes to your marketing.
What can you learn from other companies’ $7 million ads?
Every year, companies spend millions of dollars to air one 30-second advertisement during the Big Game. While most of us as small business owners won’t be in a position to spend that kind of money, it’s worth exploring what we can learn from those ads … those that worked and those that didn’t.
Master the 3 Cs of Marketing to Ignite Your Impact (and Sales!)
Ever feel like your business is stuck in the “know” zone? People know you exist. Maybe even like you. But crickets chirp when it comes to buying? Today, I’m going to unveil the three marketing pieces you need to turn curious onlookers into customers.
Know, Buy, Tell: The Three Simple Purposes of Marketing
Ever feel confused by all the marketing buzzwords thrown around and the countless tactics you can use for your business? Not sure why you should use them? Or how they all fit together? Today, we’re going to simplify things and talk about the three primary purposes of marketing.
Ditch the Scattered Marketing Tactics: Know the “Purpose” of Your Marketing Efforts
Ever feel like your marketing plan is a thousand-piece puzzle scattered on the floor, with no edges in sight? Chances are you need to take this step to end the frustration.
Marketing Mistakes Happen
As much as we want to be perfect, marketing mistakes are going to happen. And while we tend to obsess over the mistake, it’s not that important. What’s important is how we respond to the mistakes. Today, I’m going to share three ways you can transform marketing mistakes into opportunities.
Ditch the Loyalty Programs: Drive Repeat Business Without the Chase
Most businesses chase loyalty with a one-size-fits-all approach, offering generic incentives and hoping it leads to repeat business. But what if I told you that loyalty takes time, isn’t always achievable, and sometimes, a different strategy is more effective?